Tips, Videos, Handouts

Business Cards Rock!

Headed out to a reception, Craig plans to hand out business cards and bring home business cards and leave his phone in his pocket! Because “Face-to-face conversations are precious and screen interactions are a dime a dozen,” he explains.

Craig disagrees with the popular wisdom that business cards are becoming obsolete.

Showing respect and engaging in meaningful and memorable face-to-face conversations contribute to good group decisions. Business cards help.

This video has captions. To see them, click CC on the video screen.

Here’s what Craig says in the video

Hi everybody. Hey it’s Craig Freshley here. I’m headed out for an evening reception and I put some business cards in my pocket. It made me think of a recent article I read somewhere on the Internet that basically said business cards are becoming irrelevant. Leave them at home.

The author said when you meet somebody; rather than exchange a business card, exchange email addresses, pull out your phone and do a quick add them to LinkedIn, or maybe even jot them a quick note or drop them a note later. I think I disagree.

When I am at a reception or anyplace and I’m in a face-to-face conversation with somebody, I take it as a sign of disrespect if that person turns their attention away from me, puts their head down, and performs what is essentially a data-entry task while I’m standing there.

Isn’t it much easier to simply hand somebody a card while maintaining contact and keep the conversation going? I’ll get their card and you know what; I’ll pull it out of my pocket and do that data-entry task later. On my own time. Face-to-face, real-time conversations are precious. Screen interactions are a dime a dozen.

If you want somebody to remember the conversation — if you want somebody to feel that they are truly respected by you — the whole time that you’re in a conversation with them — focus on them and save the screen time for later.

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